Meeting Mr. Chermayeff
Last week I went to the D&AD Presidents lecture where straight talking, non computer using, rubbish collecting graphic designer Ivan Chermayeff took centre stage and shared stories from his 50 year (and still going strong) career in design. He showcased projects he was invloved in on behalf of his company Chermayeff & Gesimar, including brand identities, exhibition design, motion graphics and art in architecture. As you may expect it made for a very impressive and highly motivating evening.
Towards the end of the lecture he presented a selection of motion graphic projects his studio has produced, one of which was a project called ‘Logomotion’ where a selection of their identities are morphed in and out of each other, excerpts of which can be viewed here. This organic sequence of events reminded me of a little typographic place called Bembo’s Zoo. Enjoy.