Obviously not the all singing all dancing millionaire version otherwise I probably wouldn’t be here writing this now, but I did win the iTunes Festival Lottery.

‘This July a completely new festival is coming to town. Introducing the first ever iTunes Festival — a radical new concept that brings together world-class bands, intimate live performances and the best in digital technology. Spread over 31 consecutive nights, more than 60 of the world’s hottest acts will perform at the Institute of Contemporary Arts (ICA) in the heart of London.

The mechanic in which tickets were distributed was simply a lottery, you registered on the ICA website for a ticket draw (there were 2) and from this you were in with a chance to win one of the 20 pairs available for each night. There are competitions with media partners still on for you to win tickets.

For me Saturday night didn’t feel like winning the jackpot, it was more like getting three numbers up as the performing artists were the very ‘nice’, non offensive, ‘not my cup of tea’ Paolo Nutini supported by The Ghosts, despite this we still had a great time though. To help aid further positive word of mouth for the festival each pass on the night had a promo code on which enables you to redeem ‘10 free songs’ from the iTunes Store, now thats what I call a healthy Saturday night take away!

This entry was posted by Dom on Monday, July 16th, 2007 at 8:58 pm and is filed under Advertising, Music . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.