Just so you know…

BBC World’s launch has been promoted in North America with interactive billboards, where interaction is offered by a live SMS poll. Visually, the constuction reminds me of the HSBC Your point of view campaign.

On the other hand Brazil’s São Paulo has become a No Logo zone of sorts after Mayor Gilberto Kassab decided to strip the city of all it’s advertising. Creative Review editor Patrick Burgoyne’s article for BusinessWeek provides a commentary of how events unfolded which led to the clearout, the initial public reaction plus some thoughts to the future. Visual documentation of the ‘billboard cemetery’ can be seen in Brazilian photographer Tony de Marco’s flickr set here.

This entry was posted by Dom on Thursday, June 21st, 2007 at 11:36 am and is filed under Advertising, photography, mobile, Interactive . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.