This is not a post about me positioning Wieden + Kennedy as the No.1 Advertising agency in the world, afterall what do I know about advertising?
This is a post when I tell you I went to my first D&AD presidents lecture on Monday night. ‘Dial up the Crazy’ saw the founding partners of W+K, David Kennedy and Dan Wieden interviewed by an old colleague. The interview led us through the W+K story, 25 years in the making. If you’re not familiar with their work, they have been creating advertising for the likes of Nike, Honda and more recently Coke and The Guardian. My favorite piece they presented to us was a spot for Nike running from 1988, featuring ‘Walt Stack’.
So for the ‘rules’, a piece of W+K history presented on the night, with this story attached to them…
‘According to Mr. David Kennedy, These rules were found in a desk drawer a long time ago. A six year old kid had come into the office one day with his parents and wrote these out to keep himself occupied while Mom and Dad worked. David found these and adopted them. “This was highly evolved way of thinking and we could learn from it.”
I think its healthy for everyone to read the ‘rules’ once in a while.
I need to work on No.4 most
