From a far (gazing at billboards) I have been liking most of the artwork for the current low cost flights campaign for BA. Today I found out that ad agency BBH created them and National Telelvision brought them to life, there is a small animation sequence of the type transisitions here.
This entry was posted by Dom on
Wednesday, April 18th, 2007 at
2:37 am and is filed under
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April 18th, 2007 at 6:37 am
They are really nice. At the moment, though, the style and typographic treatment seem to be a growing trend.
Dom… where are you? Posting during the presentations?
April 19th, 2007 at 6:37 am
Yeah the concept is nothing new, makes me think about the Orange Try campaign a couple of years ago.
The executions feel fresh though.
Yesterday smelt of armpit!