I’m really pleased to tell you that the all new Topshop.com went live a few weeks back. It has been by far the largest project I have worked on to date, managing to keep alot of folk here at Poke and at Topshop HQ very busy over the last 12 months!

So what about the site then - Well whilst the shopping experience side of things is nothing ground breaking (a skinned e-commerce system provided by IBM ) - We hope to have layered on the ‘good stuff’ to inspire online shoppers.

Here is a quick over view…

To start with, the ever changing ‘Daily fix’ goes some way in presenting to the user a selection of the 200 new items delievered each week to the stores, and the ‘Style Blog’ announces all current and future happenings with brand. Both features having an RSS feed attached to allow users to keep up to date easily.

Constantly rotating, image rich editorial ‘Features’ have also been added, showcasing the latest ranges, designer collections and fashion trends. As you might expect in the ipod-tatsic planet we live in, a richer, slicker editorial experience is also avaliable for download in the weekly Topshop video podcast.

Would be good to hear what you guys think?

This entry was posted by Dom on Wednesday, November 22nd, 2006 at 6:26 am and is filed under Web, poke, fashion, e-commerce . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.