I’ve just read this (took less than an hour!) and comes up with some very interesting points. I think everybody should read this, I think I might even take on some of the principles stated with this. One of the quirky ones I’m going to try is, when ever I have a meeting in the office I’m not going to sit down - I sit in front of a computer way to much and it might give a new perspective on comon ideas.

You can buy it here (I’m not saying you should, but I think you may have to!)

This entry was posted by simon on Tuesday, November 14th, 2006 at 2:51 pm and is filed under Advertising, Book . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.