I have been looking forward to the new site for the west London boutique group ‘Matches’ for a while, my wait is over, I recieved a courteous ’sorry its late, but now live’ notice this morning - although there was no complimentray voucher though

So what is the site like?

I read a preview of the site in a sunday newspaper supplement a few weeks back, and apparently what was going to be special about Matches online was its ‘larger than net-a porter and others’ range of exclusive designer wares - Well it certainly appears to all be there, 34 coat designers alone!

On arrival you are greeted with all the good inspirational stuff on the homepage: the latest look books, fashion show video clips and large campaign imagery, sexy background flash animation included.

But, what makes this site impressive in my opinion though is the details you are provided at product viewing level. It has become almost standard for online shops to offer detail seeking users multiple product images to browse before making their purchase decision, but Matches has gone one step further by powering these multiple images with a zoom tool - which is not such a frequent offering. Another neat touch is the changing room-esque ‘recently viewed items’ tab.

So thumbs up, job well done it appears, although I’m sure their customers will still be thinking ’shame I can’t touch the clothes through the internet though’, or something like that.

This entry was posted by Dom on Monday, September 25th, 2006 at 11:29 pm and is filed under Web, fashion, e-commerce . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.