London buses are to be fitted with GPS advertising, as Yell.com in parnership with AKQA are set to launch a campaign to raise awareness of its local search facility.

Leading the campaign from the bus lane is a fleet of intelligent buses, which have been fitted with digital LED panels that display messages highlighting local businesses based on the bus’s geographical position.

The campaign also includes interactive bus shelters, online ads, posters, TV sponsorship and cinema, read more here.

This entry was posted by Dom on Tuesday, August 22nd, 2006 at 4:46 am and is filed under Design, Technology, Advertising, Web . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.